CONFERENCE TRACKS HX: The Conference is a high impact stand-alone 2 day conference from November 11-12 at the Javits Center and includes an opening general session and 15 breakouts focused on three core content pillars: Technology, Operational Excellence and Future Trends. Entrance to the conference with a separate $195 registration required. TECHNOLOGY | ROOM: 1E08 Smart rooms, regulations, systems integration, security and more - technology is disrupting our industry in many innovative ways! These sessions will provide you with new knowledge and expert insights to be competitive and proactive as you strive to stay ahead of the curve, create personalized experiences, and tackle a groundswell of new technical! OPERATIONAL EXCELLENCE | ROOM: 1E10/11 Stay true to running a tight ship while creating the ultimate guest experience! Learn about maximizing your bottom line, developing and retaining strong and productive teams, communicating your brand in effective and powerful ways, and ensuring a top-notch guest experience. You'll be inspired and ready to hit the ground running with actionable ideas to share with your teams. FUTURE TRENDS | ROOM: 1E09 Think big and bold! Future Trend sessions focus on what's next in the hospitality industry. Engage with thought leaders and colleagues as we explore new trends that are impacting and transforming our vibrant industry - and the expectations of our guests. See full Conference schedule starting on Page 12 W W W. T H E H O T E L E X P E R I E N C E . C O M 7http://WWW.THEHOTELEXPERIENCE.COM