MARKETPLACE EDUCATION SCHEDULE Sunday, November 11, 2018 HX: Onstage - Tech Sponsored by Booth: 2540 4:00 PM - 4:45 PM CREATING MASSIVE ACTION THROUGH EXPERIENCES Learn how to convert customers to loyal followers through experiences and why some brands fail to do so. How to delight and entices your customers; Tapping into customers subconscious desires with tech; Ways to utilize influencers as part of the experience; and How humanizing your brand will drive sales. PRESENTER Connie Chi Founder + CEO The Chi Group HX: Onstage - F+B Booth: 3078 4:00 PM - 4:45 PM Powered by THE OFFICE OF NIGHTLIFE IN THE CITY THAT NEVER SLEEPS Earlier this year, New York City established an Office of Nightlife in city government and hired its first "Nightlife Mayor." Learn how this office is promoting an economically and culturally vibrant nightlife industry that balances industry and community issues, while keeping New York the City that Never Sleeps. PRESENTERS Ariel Palitz Senior Executive Director for The Office of Nightlife Mayor's Office of Media and Entertainment Andrew Rigie Executive Director NYC Hospitality Alliance HX: Onstage - Hotel Booth: 2500 4:00 PM - 4:45 PM Powered by ECONOMIC BOOM: THE LODGING INDUSTRY PUTS TAX CUTS TO WORK The Tax Cuts and Jobs Act has been a catalyst for remarkable growth for small businesses and the American economy. In the lodging sector, hoteliers are increasing development, occupancy and ADR continue to rise, unemployment is declining, and the outlook for the industry remains bright. In this Q&A style format, we'll review the provisions in the new law and share insights and projections for additional changes to the tax code that can help hoteliers to improve their bottom lines. PRESENTERS Jonathan Williams Chip Rogers President & CEO AAHOA 34 Chief Economist and Vice President for the Center for State Fiscal Reform ALEC W W W. T H E H O T E L E X P E R I E N C E . C O Mhttp://WWW.THEHOTELEXPERIENCE.COM