American Oil and Gas Reporter - January 2015 - 83

Outlook 2015
sumer support. This will take bold moves
by the auto companies to expand their
relationships with preferred conversion
partners, or better yet, to integrate NGV
capabilities into their assembly lines.
More fueling infrastructure clearly would
help, and one can only hope that someone
will be successful in developing a costeffective plug-in, natural gas home appliance for overnight refueling to convince
the general public to seriously consider
buying NGVs.
The potential across North America
can be estimated by extrapolating from
the robust Salt Lake City-area market.
An estimated 10,000 NGVs there are
spread among a population of 2 million
people. Given that the population of the
United States and Canada is 150 times
as large, that translates to 1.5 million
light duty NGVs across North America,
which is not a bad launching point, even
if it represents less than 1 percent of the
automobile population.
Once the fueling companies and au-

tomobile makers get serious, it's not outrageous to expect the market to grow to
multiples of this.
The natural gas fuels market will not
experience straight-line growth. Additional
technology and market developments that

BRYAN
LUFTGLASS

Bryan Luftglass has spent more than
20 years consulting for multinational
energy, fuel, environmental and chemical
companies, as well as working for startups on technology, business roll-outs,
and mergers and acquisitions. He spent

lower costs will take time. Additionally,
lower oil prices deflate some of the compelling nature of natural gas as a transportation fuel. But progress is being made
and an upward trend has been established.
Ì
10 years at Linde and its predecessor,
BOC Gases, where he both initiated
and managed the company's merchant
liquefied natural gas business globally,
and led its strategic market and business
development efforts in North America.
Most recently, Luftglass has consulted
and wrote "Expansion: How Natural
Gas Fuels are Reshaping Transportation
in America," which was published in
December (http://www.expansionthebook.com/). He holds a B.A. in geology
from Colgate and an M.S. in earth sciences, coastal geology and fluid mechanics from the Scripps Institution of
Oceanography.

JANUARY 2015 83



American Oil and Gas Reporter - January 2015

Table of Contents for the Digital Edition of American Oil and Gas Reporter - January 2015

Contents
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