Jobs and Careers Autumn 2017 - 183

FOCUS ON

MEDIA

W

e live in an era
of instant news,
digital marketing
and online
influencers. From
print journalism
and social media to
news broadcasting and multimedia PR,
it's now possible to reach an audience
through many different channels. If
you have a passion for communication
and a creative flair, here are some
of the roles you can pursue.

Broadcast journalist
If you'd like to report on the news
for radio and television, broadcast
journalism might be for you. As well as
hard news, you may have opportunities
to present general interest programmes
or specialise in a particular area
such as politics, food or science.
What skills do I need? Journalists
need good research, writing and
presentation skills. A qualification in
broadcast journalism is an advantage,
although employer training schemes
exist. Voluntary experience, such as in
student or hospital radio, is helpful.
How can I progress? You can move
into management or production.
How much can I earn? Salaries
start at £13,000, rising to £80,000
for highly experienced broadcasters.
Hours can be long and irregular.

Words: Catherine Francis. Photography: Shutterstock

Social media manager
An organisation's communication with
its customers through its websites
and social media channels is run by a
social media manager. You'll monitor
and upload content, write blogs, make
videos and respond to comments, and
use tools to analyse the responses.
What skills do I need? Having
a qualification in media and
communications, marketing or public
relations will help, but experience of
social media - including managing
your own pages, blogging and
vlogging - can demonstrate your
skills. You'll need knowledge of
social media software and SEO
(search engine optimisation).
How can I progress? You can move
into senior roles in larger companies.
How much can I earn? Salaries

start around £23,000, increasing to
£75,000 for a head of social media.

Print journalist
As a print journalist, you're responsible
for writing news stories and features
for magazines, newspapers, websites
and press agencies (which sell them to
national publications and broadcast
outlets). You may be employed or
freelance, and you may specialise in an
area such as sport, finance or health.
What skills do I need? You'll need
a journalism qualification, although
some trainees learn on the job. A good
command of the English language
is essential, as is an ability to write
quickly to strict deadlines and a
tenacious attitude to uncovering facts.
How can I progress? You can
become a section editor or editor.
How much can I earn? Salaries

Journalists may
be employed or
freelance, and
specialise in
certain subjects
start at £18,000, rising to £30,000
with experience, and £60,000-plus
for a national newspaper editor.

Multimedia specialist
A person in this role uses audio and
visual media to reach an audience
through digital channels to inform,
entertain or advertise. Clients are
often companies and organisations
that want to create a particular image
for their brand. The job may involve
designing software and creating
websites, apps, short films and games.
What skills do I need? People in
this role often have a qualification
in computer science, film-making,
digital photography or animation.
You'll also need to be creative and
have good project-management skills.
How can I progress? Development
courses allow you to move into senior

roles and studio management.
How much can I earn? Salaries
start from £21,000, rising to over
£50,000 with experience.

Advertising executive
This person is the link between an
advertising agency and its customers.
Their job is to ensure the client's
advertising needs are met through
print, broadcast and digital media.
You may meet clients to discuss their
requirements, devise campaigns, brief
the creative staff and manage a budget.
You'll also be pitching to win clients.
What skills do I need? A degree in
advertising, marketing or business is
useful. You'll need good communication
skills, a strong business sense and the
ability to lead a team confidently.
How can I progress? You can
become an account manager, agency
director or start your own agency.
How much can I earn? Salaries start
at £18,000, rising to £60,000-plus
for a highly experienced manager.

PR/marketing officer
The job of a public relations (PR) officer
is to manage the public image of a
company or organisation. A marketing
executive promotes the company's
services, products and brand. Both jobs
involve market research, campaign
planning and liaising with staff.
What skills do I need? Good
communication, organisational skills
and creative flair. Most people have a
relevant qualification, although some
move from journalism or advertising.
How can I progress? You can
move into management, go freelance
or start your own business.
How much can I earn? Salaries start
at £18,000, rising to £50,000-plus
for a highly experienced manager.

FIND OUT MORE
Broadcast Journalism Training Council
bjtc.org.uk
C
 hartered Institute of Public Relations
cipr.co.uk
I nstitute of Practitioners in Advertising
ipa.co.uk
National Council for the Training of
Journalists nctj.com

J O B S & C A R E E R S /// 1 8 3

182 J&C CJ17 Mass media jw2.indd 183

17/11/2017 20:29


http://bjtc.org.uk http://cipr.co.uk http://ipa.co.uk http://www.nctj.com

Table of Contents for the Digital Edition of Jobs and Careers Autumn 2017

Jobs and Careers Autumn 2017 - 1
Jobs and Careers Autumn 2017 - 2
Jobs and Careers Autumn 2017 - 3
Jobs and Careers Autumn 2017 - 4
Jobs and Careers Autumn 2017 - 5
Jobs and Careers Autumn 2017 - 6
Jobs and Careers Autumn 2017 - 7
Jobs and Careers Autumn 2017 - 8
Jobs and Careers Autumn 2017 - 9
Jobs and Careers Autumn 2017 - 10
Jobs and Careers Autumn 2017 - 11
Jobs and Careers Autumn 2017 - 12
Jobs and Careers Autumn 2017 - 13
Jobs and Careers Autumn 2017 - 14
Jobs and Careers Autumn 2017 - 15
Jobs and Careers Autumn 2017 - 16
Jobs and Careers Autumn 2017 - 17
Jobs and Careers Autumn 2017 - 18
Jobs and Careers Autumn 2017 - 19
Jobs and Careers Autumn 2017 - 20
Jobs and Careers Autumn 2017 - 21
Jobs and Careers Autumn 2017 - 22
Jobs and Careers Autumn 2017 - 23
Jobs and Careers Autumn 2017 - 24
Jobs and Careers Autumn 2017 - 25
Jobs and Careers Autumn 2017 - 26
Jobs and Careers Autumn 2017 - 27
Jobs and Careers Autumn 2017 - 28
Jobs and Careers Autumn 2017 - 29
Jobs and Careers Autumn 2017 - 30
Jobs and Careers Autumn 2017 - 31
Jobs and Careers Autumn 2017 - 32
Jobs and Careers Autumn 2017 - 33
Jobs and Careers Autumn 2017 - 34
Jobs and Careers Autumn 2017 - 35
Jobs and Careers Autumn 2017 - 36
Jobs and Careers Autumn 2017 - 37
Jobs and Careers Autumn 2017 - 38
Jobs and Careers Autumn 2017 - 39
Jobs and Careers Autumn 2017 - 40
Jobs and Careers Autumn 2017 - 41
Jobs and Careers Autumn 2017 - 42
Jobs and Careers Autumn 2017 - 43
Jobs and Careers Autumn 2017 - 44
Jobs and Careers Autumn 2017 - 45
Jobs and Careers Autumn 2017 - 46
Jobs and Careers Autumn 2017 - 47
Jobs and Careers Autumn 2017 - 48
Jobs and Careers Autumn 2017 - 49
Jobs and Careers Autumn 2017 - 50
Jobs and Careers Autumn 2017 - 51
Jobs and Careers Autumn 2017 - 52
Jobs and Careers Autumn 2017 - 53
Jobs and Careers Autumn 2017 - 54
Jobs and Careers Autumn 2017 - 55
Jobs and Careers Autumn 2017 - 56
Jobs and Careers Autumn 2017 - 57
Jobs and Careers Autumn 2017 - 58
Jobs and Careers Autumn 2017 - 59
Jobs and Careers Autumn 2017 - 60
Jobs and Careers Autumn 2017 - 61
Jobs and Careers Autumn 2017 - 62
Jobs and Careers Autumn 2017 - 63
Jobs and Careers Autumn 2017 - 64
Jobs and Careers Autumn 2017 - 65
Jobs and Careers Autumn 2017 - 66
Jobs and Careers Autumn 2017 - 67
Jobs and Careers Autumn 2017 - 68
Jobs and Careers Autumn 2017 - 69
Jobs and Careers Autumn 2017 - 70
Jobs and Careers Autumn 2017 - 71
Jobs and Careers Autumn 2017 - 72
Jobs and Careers Autumn 2017 - 73
Jobs and Careers Autumn 2017 - 74
Jobs and Careers Autumn 2017 - 75
Jobs and Careers Autumn 2017 - 76
Jobs and Careers Autumn 2017 - 77
Jobs and Careers Autumn 2017 - 78
Jobs and Careers Autumn 2017 - 79
Jobs and Careers Autumn 2017 - 80
Jobs and Careers Autumn 2017 - 81
Jobs and Careers Autumn 2017 - 82
Jobs and Careers Autumn 2017 - 83
Jobs and Careers Autumn 2017 - 84
Jobs and Careers Autumn 2017 - 85
Jobs and Careers Autumn 2017 - 86
Jobs and Careers Autumn 2017 - 87
Jobs and Careers Autumn 2017 - 88
Jobs and Careers Autumn 2017 - 89
Jobs and Careers Autumn 2017 - 90
Jobs and Careers Autumn 2017 - 91
Jobs and Careers Autumn 2017 - 92
Jobs and Careers Autumn 2017 - 93
Jobs and Careers Autumn 2017 - 94
Jobs and Careers Autumn 2017 - 95
Jobs and Careers Autumn 2017 - 96
Jobs and Careers Autumn 2017 - 97
Jobs and Careers Autumn 2017 - 98
Jobs and Careers Autumn 2017 - 99
Jobs and Careers Autumn 2017 - 100
Jobs and Careers Autumn 2017 - 101
Jobs and Careers Autumn 2017 - 102
Jobs and Careers Autumn 2017 - 103
Jobs and Careers Autumn 2017 - 104
Jobs and Careers Autumn 2017 - 105
Jobs and Careers Autumn 2017 - 106
Jobs and Careers Autumn 2017 - 107
Jobs and Careers Autumn 2017 - 108
Jobs and Careers Autumn 2017 - 109
Jobs and Careers Autumn 2017 - 110
Jobs and Careers Autumn 2017 - 111
Jobs and Careers Autumn 2017 - 112
Jobs and Careers Autumn 2017 - 113
Jobs and Careers Autumn 2017 - 114
Jobs and Careers Autumn 2017 - 115
Jobs and Careers Autumn 2017 - 116
Jobs and Careers Autumn 2017 - 117
Jobs and Careers Autumn 2017 - 118
Jobs and Careers Autumn 2017 - 119
Jobs and Careers Autumn 2017 - 120
Jobs and Careers Autumn 2017 - 121
Jobs and Careers Autumn 2017 - 122
Jobs and Careers Autumn 2017 - 123
Jobs and Careers Autumn 2017 - 124
Jobs and Careers Autumn 2017 - 125
Jobs and Careers Autumn 2017 - 126
Jobs and Careers Autumn 2017 - 127
Jobs and Careers Autumn 2017 - 128
Jobs and Careers Autumn 2017 - 129
Jobs and Careers Autumn 2017 - 130
Jobs and Careers Autumn 2017 - 131
Jobs and Careers Autumn 2017 - 132
Jobs and Careers Autumn 2017 - 133
Jobs and Careers Autumn 2017 - 134
Jobs and Careers Autumn 2017 - 135
Jobs and Careers Autumn 2017 - 136
Jobs and Careers Autumn 2017 - 137
Jobs and Careers Autumn 2017 - 138
Jobs and Careers Autumn 2017 - 139
Jobs and Careers Autumn 2017 - 140
Jobs and Careers Autumn 2017 - 141
Jobs and Careers Autumn 2017 - 142
Jobs and Careers Autumn 2017 - 143
Jobs and Careers Autumn 2017 - 144
Jobs and Careers Autumn 2017 - 145
Jobs and Careers Autumn 2017 - 146
Jobs and Careers Autumn 2017 - 147
Jobs and Careers Autumn 2017 - 148
Jobs and Careers Autumn 2017 - 149
Jobs and Careers Autumn 2017 - 150
Jobs and Careers Autumn 2017 - 151
Jobs and Careers Autumn 2017 - 152
Jobs and Careers Autumn 2017 - 153
Jobs and Careers Autumn 2017 - 154
Jobs and Careers Autumn 2017 - 155
Jobs and Careers Autumn 2017 - 156
Jobs and Careers Autumn 2017 - 157
Jobs and Careers Autumn 2017 - 158
Jobs and Careers Autumn 2017 - 159
Jobs and Careers Autumn 2017 - 160
Jobs and Careers Autumn 2017 - 161
Jobs and Careers Autumn 2017 - 162
Jobs and Careers Autumn 2017 - 163
Jobs and Careers Autumn 2017 - 164
Jobs and Careers Autumn 2017 - 165
Jobs and Careers Autumn 2017 - 166
Jobs and Careers Autumn 2017 - 167
Jobs and Careers Autumn 2017 - 168
Jobs and Careers Autumn 2017 - 169
Jobs and Careers Autumn 2017 - 170
Jobs and Careers Autumn 2017 - 171
Jobs and Careers Autumn 2017 - 172
Jobs and Careers Autumn 2017 - 173
Jobs and Careers Autumn 2017 - 174
Jobs and Careers Autumn 2017 - 175
Jobs and Careers Autumn 2017 - 176
Jobs and Careers Autumn 2017 - 177
Jobs and Careers Autumn 2017 - 178
Jobs and Careers Autumn 2017 - 179
Jobs and Careers Autumn 2017 - 180
Jobs and Careers Autumn 2017 - 181
Jobs and Careers Autumn 2017 - 182
Jobs and Careers Autumn 2017 - 183
Jobs and Careers Autumn 2017 - 184
Jobs and Careers Autumn 2017 - 185
Jobs and Careers Autumn 2017 - 186
Jobs and Careers Autumn 2017 - 187
Jobs and Careers Autumn 2017 - 188
Jobs and Careers Autumn 2017 - 189
Jobs and Careers Autumn 2017 - 190
Jobs and Careers Autumn 2017 - 191
Jobs and Careers Autumn 2017 - 192
Jobs and Careers Autumn 2017 - 193
Jobs and Careers Autumn 2017 - 194
Jobs and Careers Autumn 2017 - 195
Jobs and Careers Autumn 2017 - 196
Jobs and Careers Autumn 2017 - 197
Jobs and Careers Autumn 2017 - 198
Jobs and Careers Autumn 2017 - 199
Jobs and Careers Autumn 2017 - 200
Jobs and Careers Autumn 2017 - 201
Jobs and Careers Autumn 2017 - 202
Jobs and Careers Autumn 2017 - 203
Jobs and Careers Autumn 2017 - 204
Jobs and Careers Autumn 2017 - 205
Jobs and Careers Autumn 2017 - 206
Jobs and Careers Autumn 2017 - 207
Jobs and Careers Autumn 2017 - 208
Jobs and Careers Autumn 2017 - 209
Jobs and Careers Autumn 2017 - 210
Jobs and Careers Autumn 2017 - 211
Jobs and Careers Autumn 2017 - 212
Jobs and Careers Autumn 2017 - 213
Jobs and Careers Autumn 2017 - 214
Jobs and Careers Autumn 2017 - 215
Jobs and Careers Autumn 2017 - 216
Jobs and Careers Autumn 2017 - 217
Jobs and Careers Autumn 2017 - 218
Jobs and Careers Autumn 2017 - 219
Jobs and Careers Autumn 2017 - 220
Jobs and Careers Autumn 2017 - 221
Jobs and Careers Autumn 2017 - 222
Jobs and Careers Autumn 2017 - 223
Jobs and Careers Autumn 2017 - 224
Jobs and Careers Autumn 2017 - 225
Jobs and Careers Autumn 2017 - 226
Jobs and Careers Autumn 2017 - 227
Jobs and Careers Autumn 2017 - 228
Jobs and Careers Autumn 2017 - 229
Jobs and Careers Autumn 2017 - 230
Jobs and Careers Autumn 2017 - 231
Jobs and Careers Autumn 2017 - 232
Jobs and Careers Autumn 2017 - 233
Jobs and Careers Autumn 2017 - 234
Jobs and Careers Autumn 2017 - 235
Jobs and Careers Autumn 2017 - 236
Jobs and Careers Autumn 2017 - 237
Jobs and Careers Autumn 2017 - 238
Jobs and Careers Autumn 2017 - 239
Jobs and Careers Autumn 2017 - 240
Jobs and Careers Autumn 2017 - 241
Jobs and Careers Autumn 2017 - 242
Jobs and Careers Autumn 2017 - 243
Jobs and Careers Autumn 2017 - 244
Jobs and Careers Autumn 2017 - 245
Jobs and Careers Autumn 2017 - 246
Jobs and Careers Autumn 2017 - 247
Jobs and Careers Autumn 2017 - 248
Jobs and Careers Autumn 2017 - 249
Jobs and Careers Autumn 2017 - 250
Jobs and Careers Autumn 2017 - 251
Jobs and Careers Autumn 2017 - 252
Jobs and Careers Autumn 2017 - 253
Jobs and Careers Autumn 2017 - 254
Jobs and Careers Autumn 2017 - 255
Jobs and Careers Autumn 2017 - 256
Jobs and Careers Autumn 2017 - 257
Jobs and Careers Autumn 2017 - 258
Jobs and Careers Autumn 2017 - 259
Jobs and Careers Autumn 2017 - 260
Jobs and Careers Autumn 2017 - 261
http://europe.nxtbook.com/emp/Careers/jcspring2018
http://europe.nxtbook.com/emp/Careers/JobsandCareersAutumn2017
http://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2017
http://europe.nxtbook.com/emp/Careers/Careers/Careers_with_Hayley_Taylor_2011
http://www.nxtbookMEDIA.com