Jobs and Careers Autumn 2017 - 36
21ST-CENTURY
JOB HUNTING
WE TAKE A LOOK AT HOW YOU CAN USE SOCIAL
MEDIA TO HELP FIND THE JOB OF YOUR DREAMS
S
earching for your
dream job - or
any job, for that
matter - can be
overwhelming
in today's digital
age. With so many
job-hunting options available, including
recruitment agencies, online searches,
social media and work experience, it's
hard to know which route to take.
Gone are the days when you just sent
out your CV and sat back, waiting to be
called for interview. Today's jobseekers
need to be proactive and use all their
skills - and more - to get recruiters
to sit up and take notice of them.
Most employers use social media as a
tool to find the best staff, and it should
form a major part of your job-seeking
plan too. The right social presence will
ensure recruiters see your profile and
skills, and give you opportunities to
network online and be well positioned
should an opportunity arise.
But there's so much information out
there it can be hard to know where
to start. Read on to find out how to
make social media work for you.
Twitter
This short and snappy media channel
is a good tool for following companies,
individuals and influencers. Most
companies use Twitter to talk
about what they're doing, promote
their services, advertise jobs and
encourage people to click through
to their company website.
Think about following people or
companies you might like to work
for - individuals often tweet when
they're changing jobs. But don't follow
everyone. Choose 10-15 companies,
then add the rest to a list on Twitter
you can check back on. This way
you'll avoid being inundated with
messages from hundreds of feeds.
If you don't feel that you've got
anything interesting to tweet yourself,
you don't have to. Simply build a
Twitter bio that sums you up and
specifies what you're looking for,
including a professional-looking
photo and a link to your CV.
When looking for a job, make
use of Twitter's advanced search to
specify location and add in relevant
keywords and hashtags. Recruiters
Engage with
companies on
Snapchat and
use it to chronicle
achievements
tend to be very active
on Twitter, and may
tweet you links to jobs
that seem to fit the bill.
Snapchat
Snapchat is one of the fastest
growing media platforms,
with 200 million active users,
39% aged between 25 and 44.
If you're yet to use this instantcommunication tool, the basics
are this: photos and videos can
be shared with friends for up to 10
seconds, after which they're removed;
or they can stay up for 24 hours if
you put your snaps together into My
Story. Images can also be saved in
the Memories section of your account,
there's a chat function and it now also
lets you replay snaps from friends.
The ways in which Snapchat
can be useful for your job search
are multiple. Follow your dream
companies on Snapchat and if there's
something you like, include a nod
to that in your covering letter when
applying for a position. Engage with
their content to start networking with
them, and use your snaps to chronicle
your professional achievements.
Instagram
You may not instantly think of using
Instagram for your job search, but
3 6 /// J O B S & C A R E E R S
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Jobs and Careers Autumn 2017
Table of Contents for the Digital Edition of Jobs and Careers Autumn 2017
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http://europe.nxtbook.com/emp/Careers/jcspring2018
https://europe.nxtbook.com/emp/Careers/JobsandCareersAutumn2017
https://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2017
http://europe.nxtbook.com/emp/Careers/Careers/Careers_with_Hayley_Taylor_2011
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