Jobs and Careers Autumn 2017 - 38

FOCUS ON

JOB HUNTING

it's a good resource that shouldn't be
ignored when searching for a job.
This app is all about using pictures
to tell a story. Just as with other social
media platforms, you can connect with
and follow companies that interest you.
See what they're up to and find out
what their company culture is. This will
help you learn about the company from
the inside out, and may give you an
advantage should you get an interview.
When posting pictures, think about
who is going to see them and what
kind of image they portray. It's fine to
tag a conference you've been to or a
screenshot of something you've done
professionally, as well as uploading
personal photos that you wouldn't
mind a potential boss seeing.
As with Twitter, engage with
photos and posts that employees
are talking about, but only if you're
adding to the conversation. You
don't want to seem like a stalker.

Facebook
Facebook is great for sharing events
and photos with friends, but it isn't
the best when it comes to job hunting.
It's very easy to portray the social you,
but not the professional you - and
this is the bit you need to be selling.
However, prospective employers
will check social media to see who
you are and find out more about you,
so make sure there's nothing on your
public Facebook profile that you
wouldn't want them to see. Remove
any posts that could be distasteful or
offensive. Likewise, remove any photos
that show you in an unfavourable
light and delete any groups you
really shouldn't belong to.
It's also important to check your
privacy settings - make sure your
posts can only be seen by friends.

ARE YOU LINKEDIN?

If you're not, you should be. LinkedIn is the top social media site for jobseekers, used by
more than 500 million people worldwide - with a staggering 10 million active job posts.
The site works a bit like an online CV, with the added bonus that you can connect with
other like-minded professionals and build up your network. You can also use your
contacts to help connect with other people who might be useful to know.
People on LinkedIn can also build up endorsements from people they've worked with or
know, which helps to create a fuller profile and give prospective employers a good idea of
your skills and credibility. Colleagues or clients can also write personal testimonials
describing you and your work to further enhance your profile.
Connecting with the right people will increase your online presence. James Caan, for
example, boasts nearly three million followers, and uses his page to post blogs about
business and recruitment.
If you ask to connect with someone you like/admire/think could be useful, it helps if you
have already connected with someone else in their network. That makes you less of a
stranger and more of a networker.

HOW TO MAKE YOUR
CV STAND OUT

THE AVERAGE RECRUITER SPENDS SIX SECONDS LOOKING AT A CV.
HERE'S WHAT YOU CAN DO TO MAKE SURE THEY NOTICE YOURS

BE RELEVANT

There are four key areas recruiters scan
for when reading a CV: past jobs, previous
employers, start and end dates and
qualifications. Make sure these are near
the top of your CV.

USE KEYWORDS

Just like using search engine optimisation
for a website, you need to select those
keywords on your CV that will bring it up in

search results. Identify the right words
and phrases used in the industry you're
applying for and make sure they're
embedded in your CV - but don't overdo it.

INCLUDE A PHOTO

While what you look like shouldn't
influence whether or not you get an
interview, putting a photograph on your
CV will make you stand out from the
crowd. However, some recruiters believe
that while it may help attract attention it's
a bit of a no-no. The decision is yours.

MAKE A VIDEO

Video CVs are still fairly rare, so sending
one will definitely get you noticed. If you
want your applicaton to make a real
impact, consider giving it a go.

LINK WELL

Embedding a link to your CV on your
profile on social media sites such as
LinkedIn or Twitter - or your own website
or blog - will help prospective employers
find out more about you. Just make sure
they find something that will impress!

Words: Tracey Lattimore. Images: Shutterstock

Prospective
employers will
check social
media to find
out about you

3 8 /// J O B S & C A R E E R S

36 J&C JC17 Social media jw2.indd 38

20/11/2017 15:29



Table of Contents for the Digital Edition of Jobs and Careers Autumn 2017

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http://europe.nxtbook.com/emp/Careers/jcspring2018
http://europe.nxtbook.com/emp/Careers/JobsandCareersAutumn2017
http://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2017
http://europe.nxtbook.com/emp/Careers/Careers/Careers_with_Hayley_Taylor_2011
http://www.nxtbookMEDIA.com