AtHomeWithLorraineKelly2016 - 59

FA S H I O N AWA R D S ▲

And the

WINNERS ARE
THE RESULTS ARE
IN FOR THE HIGH
STREET FASHION
AWARDS, AS VOTED
FOR BY YOU...

F

BEST Aﬀordable Fashion
WINNER: PRIMARK
NOMINEES: F&F, Forever 21, George at
Asda, New Look

Our fashion tastes change quickly with each
season calling on new trends, but not every
consumer can afford to regularly update their
wardrobes. Primark has tapped into this gap in
the market, perfecting the art of mixing high
JACKET £21, PRIMARK
fashion with low prices. Staying innovative in
its designs, the brand has also managed to change perceptions in its
product quality and build up a loyal customer base, making it a go-to
retailer for trendy styles on a budget. Sian Nash, Primark press ofﬁcer
says: 'This is an incredible 10th time Primark has won an award and,
since it is voted for by the general public, the win is even sweeter'.

rom 1920s ﬂapper girls,
Swinging Sixties, Punk and
grunge of the 20th century
to today's re-invented
classic designs, UK fashion
has lead the world for decades. And
it's just as famous for starting trends
as it is for nurturing home talent in
design, textiles and buying.
This country has two worldrenowned fashion schools in London
alone - with Central St Martins
topping the list, where fashion stars
WINNER: DEBENHAMS
of the future come to hone their
NOMINEES: House of Fraser, John Lewis,
skills... think Alexander McQueen
Marks & Spencer, Selfridges
and Stella McCartney.
This quintessentially British brand is one of the few
The high street is thriving and
department stores that makes the majority of its
vibrant, too - just look at any major
sales through its shops rather than online, ensuring
city. Walk through the main shopping
it continues to offer that wonderful browsing
areas of Manchester, Glasgow or
experience to its core customers.
Brighton, for instance, and you'll see
Its brand name and identity has stayed strong
seriously stylish men and women who
within a changing market, perhaps due to its
know how to work fashion and ﬁnd
collaborations with top British designers, including
inspiration to create their look in high
John Rocha and Julien Macdonald, and its growth
street stores. And with an incredible
into trade abroad - it now has 61 outlets in 24
BACKPACK £45,
number of boutiques and shops on
countries outside the UK.
DEBENHAMS
the internet, they're also spending
money online, too.
All of this proves that the UK
fashion industry should be
RILEY LIGHT
celebrated - cue the prestigious
WINNER: BOOHOO PLUS
WASH JEAN £25,
High Street Fashion Awards.
NOMINEES: ASOS Curve, Evans, New Look Inspire,
BOOHOO.COM
Now in its sixth year, the annual
Simply Be
event, hosted by our guest
With the average dress size in the UK a 16, the plus size
editor Lorraine Kelly, honours
market has scope for big success. In the past many
high street and online names.
retailers stuck to standard size and only offered designs
Nominees were picked by
that suited a more petite frame. However, being curvy has
a panel of experts - the TV
never been more accessible than it is today. Boohoo Plus
presenter's trusted, in-the-know
has come out on top in this category. The collection ranges
celeb friends - and the winners
from sizes 16-24 and is a mixture of bespoke pieces that
chosen by the public, including
are aimed at ﬂattering body shape while staying on trend.
viewers of ITV's Lorraine.
The Boohoo team says: 'Receiving this award proves
Here's the lowdown on the
that our customers love being able to follow trends.'
champions of the evening.

BEST Department Store

BEST Curvy Collection

www.athomemagazine.co.uk AUGUST 2016 | 059
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